No one cares about your indie game. So let’s make them!

It has been a very long time since I have done a blog post, for various reasons, however it is 11pm on a weds and I am waiting for the train. Now is a better time than ever.

So why the sudden post. Well a couple of my fav devs wrote an interesting article about a reverse indiepocalypse. For those of you that don’t know, it is a theory that making indie games is impossible and they won’t exist soon for various reasons. What I just said is a massive over simplification amd if you want to dig deeper, gooogle is your friend.

In reality right now, there are too many indie games. 
The app stores, itch, steam, psn are all filled to the brim of games. Yes I go to PSN on console and it tries to sell me some unknown game I have no idea about.

And why the hell should I buy them? There are so many titles and I have a finite amount of time and money. 

For example, let us say you are a developer at a relatively well known company and you make a cool puzzle game. You even document really well how you made it and release it to the world. You release it on store x y and z. You make a grand total of 30 quid and you wonder why.

In blunt terms. The majority of consumers do not really give a damn about you. And in reality why should they. This is nothing new. Your mechanics may be awesome. Your presentation spectacular. That does not sell a game alone. And it is upsetting how many people think “it will all be ok” in this way.

How do you solve it? 

Realise that noone cares. Seriously. Once you do that you will actively want to make people care. Your gane will not sell on merit alone in 2017 when everyone and their mum can make a game.

How do you do that? Well ask yourself, who is the audience. You are not going to get everyone to play the game. If it is an adventure game, why not send a free copy to those that stream adventure games. 

My example here is a small win, but a win none the less. I released Storm Ship Shiro on mobile. I made very little but it was a night out worth of cash. And I had a good one. Regardless, I was already following a PS Vita specific streamer. I asked him if he would stream my game. I was 2nd in the PSMobile store for a long time after that stream.

Now, I can prempt your argument. Yes that store was dead and Shiro was fun. Fundamentally though, if I hadn’t made the effort I would have been bottom of that store. 

I am not saying it is that easy. Of course it is not. What I am saying is you have to know that noone is gonna care and you have to make them. 

A hard recap of you making the game is not gonna do that either unless you are already well known. Making and finishing games is hard. Funnly enough it is pretty similar for everyone in some shape or form. As a consumer, I kind of do not really care you lived off beans on toast for months because you did not have time to feed yourself properly because you were making your game.
Harsh but true. 

In 2017 in a massively overcrowded market, you cannot just upload your game to itch, google play, the app store or whatever and expect consumers to care. There are a lot of games released everyday. Use marketing and other creative ways you can think of to make your game stand out. Or even better, when you are at the inception of the game, ask who your audience is and think at the start how you are going to make those people. Earlier the better. Analyse those markets. 

I hope this helps someone. I know it may not be presented in the best of ways but I hope the underlying point gets across. Your game may br awesome (amd if it is let me gace a play :p), but in the crowded markets of today, competition is tough. I want to see cool, new, unique  games and I do not want them to die on something as simple as this 🙂

The Laptop Saga

Back in Feb, I did a silly. I took my laptop to the pub in my nice PlayStation bag and I took my eye off it for a split second. Within moments, a gentleman helped himself to the bag and buggered off. Lukcily I was insured, so although I lost my nice Asus UX305, it wasn’t the end of the world. They couldn’t source another, so I got the money and looked for a new one.

I first replaced it with an HP x360. The laptop lasted a week. Seriously, this was quite frankly the WORST laptop I had ever had. The colours were washed out, the fan made an annoying buzz, the sound card cut out and for £550, it was quite frankly sub par. OK, I may have had a dodgy one, but type in x360 into google, and look at HP support forums, and you will get the idea, So that went back to the shop.

I had an old, not too bad Lenovo, so I grabbed a SSHD and put it in, to give the old girl a bit of life. It was not to be. Windows update… that’s right you ehard me WINDOWS UPDATE killed my pc. It did a very long update and then refused to boot. I put the old hdd in it and it did the same thing. Booo, although that Laptop was 6 years old and had done me well.

So finally I grabbed the Acer Swift 3. I have had it a grand total of a day and so far it is great (I really hope it doesn’t break down now). Nothing super powerful, but enough to make 2D games and stylized 3d games.

  • Core i3 6100U
  • 8GB Ram
  • 128GB SSD
  • Intel HD 520

The processor is a bit worse, but it does the job… and it was £150 less. So a bit of a saga, but hey, worked out in the end

New Game Dev PC


Unfortunately my little game dev pc (also dubbed as “the micorwave”) bit the dust this week. It had lasted 3 and a half years and had done me proud, but the motherboard ports all died on me at once. Nevermind. So I had to quickly rebuild. It is nothing special, but it will work nicely for what I want to do. I do want to replace the graphics card soon to a 1050Ti mini, but for now here are the specs:

  • Windows 10 64-bit
  • Intel Core i3 6320 (Skylake) @ 3.90GHz
  • 8GB DDR4 Ram
  • Radeon HD7790
  • 128GB SSD and a 1TB HDD